DP Alert: New emergency messaging system enhances shopping centre safety

DP Alert: New emergency messaging system enhances shopping centre safety
DP Alert helps ensure the public is informed within seconds, not minutes, reducing panic and supporting safer outcomes
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Design to Production is leading the way in digital signage emergency messaging solutions. In light of recent safety incidents across Australian shopping centres, including security threats, evacuations, and public health alerts, the need for rapid, coordinated communication with shoppers has never been more important. 

Design to Production (D2P), an Australian leader in retail digital signage, has developed DP Alert, an Emergency Messaging System that enables centre operators to instantly broadcast critical messages across existing digital display networks, ensuring clear, timely communication in high-pressure scenarios.

Built for Australian retail centres, backed by D2P 24/7’s National Operations Centre

From open-air precincts to busy urban retail centres, DP Alert has been designed with the realities of the Australian environment in mind. Whether responding to fire alarms, extreme weather events, or public safety concerns, the system provides centre operators with:

  • CMS-Agnostic Integration: DP Alert works seamlessly with most content management systems and hardware platforms already used by digital signage networks in Australian shopping centres.
  • Flexible Triggers: Activate messages via smartphone, secure cloud dashboard, or physical panic button – with options for specific zones or whole-centre broadcasts.
  • 24/7 Monitoring: D2P’s Network Operations Centre ensures constant oversight and operational readiness, providing peace of mind to centre management teams.

Designed in response to real risks faced by centres

Recent incidents across Australian centres highlight how quickly circumstances can shift in a public environment and the importance of centre operators being prepared. DP Alert helps ensure the public is informed within seconds, not minutes, reducing panic and supporting safer outcomes.

As shopper expectations evolve and risk management becomes more sophisticated, centre owners are investing in smarter infrastructure. DP Alert is a vital part of that shift, helping deliver not just communication, but confidence, to centre patrons and tenants.

Register your interest

To learn more or to arrange a demonstration, email info@d-p.com.au or visit d-p.com.au/contact

About Design to Production

Design to Production is a specialist in the design, engineering, and deployment of digital signage networks – trusted by some of Australia’s most prominent retail property and media groups.

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Shopping Centre News

Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand. Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.

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