Author - iian

Iain brings to Hames Sharley international experience gained as an architect in South Africa and as a Director of Batley Partners Architects in the Middle East. In South Africa, Iain contributed to the design of numerous significant museum and cultural projects completed in a politically sensitive context. Since then his experience has evolved through urban design, town centre, mixed-use and commercial projects, including high-rise. At Hames Sharley, Iain has led the design and urban design master planning and complex mixed-use projects, including Broadway Shopping Centre Masterplan, Marrickville Metro and Macquarie Shopping Centre in Sydney and Forrest Chase in Perth.

In the broadest sense, a user is any individual who interacts with a system, product, or service to achieve a specific goal. Whether they are navigating a mobile app, clicking through a website, or engaging with an AI, the user is the central figure for whom the experience is designed. In the realm of technology, "user" often implies a person who utilizes hardware or software, where their behavior, feedback, and needs dictate the evolution of the interface. While the term can feel a bit clinical or detached, it represents the vital human element that transforms static code and logic into a functional, purposeful tool.