Author - john-rankin

John Rankin, Chief Operating Officer, Skyfii John has more than 15 years’ experience in the media and property industry, ten of which were spent in senior and executive leadership positions. Prior to joining Skyfii John worked at GPT where he held two Director-level positions. Prior to GPT, John spent five years in the UK at out-of-home media company, EYE, as General Manager.

In the broadest sense, a user is any individual who interacts with a system, product, or service to achieve a specific goal. Whether they are navigating a mobile app, clicking through a website, or engaging with an AI, the user is the central figure for whom the experience is designed. In the realm of technology, "user" often implies a person who utilizes hardware or software, where their behavior, feedback, and needs dictate the evolution of the interface. While the term can feel a bit clinical or detached, it represents the vital human element that transforms static code and logic into a functional, purposeful tool.