Author - jon-sully

Jon Sully is Partner and Founder, BDC Property Partners – Australia’s leading retail property experts. BDC Property Partners offer a complete real estate solution, including retail property services, business advisory, strategies and facilities management for single, multi and national retailers. As a former co-owner of the successful retail food chain Michele’s Patisserie, managing the expansion of the group franchise network to over 350 stores, Jon has unique retail experience from all sides of the industry. Over the past 30 years, Jon has continued to build vast knowledge across all aspects of retail, franchising and commercial property.

In the broadest sense, a user is any individual who interacts with a system, product, or service to achieve a specific goal. Whether they are navigating a mobile app, clicking through a website, or engaging with an AI, the user is the central figure for whom the experience is designed. In the realm of technology, "user" often implies a person who utilizes hardware or software, where their behavior, feedback, and needs dictate the evolution of the interface. While the term can feel a bit clinical or detached, it represents the vital human element that transforms static code and logic into a functional, purposeful tool.