Author - kpoulter

Cooking it, managing it, selling it, optimising it, marketing it, and driving profits for it… Kate sure has an eclectic background in food; she has been chef, front of house, accountant, restaurateur and marketer and held various senior food management roles for David Jones and Coles. This all-round experience in both prestige and everyday markets is one of the key reasons why she’s such a master at what she does.

In the broadest sense, a user is any individual who interacts with a system, product, or service to achieve a specific goal. Whether they are navigating a mobile app, clicking through a website, or engaging with an AI, the user is the central figure for whom the experience is designed. In the realm of technology, "user" often implies a person who utilizes hardware or software, where their behavior, feedback, and needs dictate the evolution of the interface. While the term can feel a bit clinical or detached, it represents the vital human element that transforms static code and logic into a functional, purposeful tool.