Luis Casas is a Business Growth Strategist at CIM.
CIM transforms building operations by combining building analytics, machine learning and technical engineering support into real-time, data-driven insights. They empower owners and operators to maximise the efficiency and effectiveness of their portfolio to improve asset value, tenant comfort and sustainability by offering a collaborative and transparent end-to-end process that optimises buildings, achieving faster and smarter outcomes, maximising the value of assets for shareholders, tenants and the wider community.
Customers include large Real Estate Investment Trusts (REITs), super funds, government, cultural institutions and major property portfolio owners and operators.
In the broadest sense, a user is any individual who interacts with a system, product, or service to achieve a specific goal. Whether they are navigating a mobile app, clicking through a website, or engaging with an AI, the user is the central figure for whom the experience is designed. In the realm of technology, "user" often implies a person who utilizes hardware or software, where their behavior, feedback, and needs dictate the evolution of the interface. While the term can feel a bit clinical or detached, it represents the vital human element that transforms static code and logic into a functional, purposeful tool.
