Author - tdoherty

Jones Lang Lasalle Tony Doherty is the Head of Retail Management for JLL in Australia, and has been with the firm for over 22 years. JLL managers more than 300 shopping centres across Australia. Tony has experience in all Australian markets and has been engaged on projects in Asia, particularly China and India. Through JLL Tony is connected with our international offices and understands the global retail dynamics.

In the broadest sense, a user is any individual who interacts with a system, product, or service to achieve a specific goal. Whether they are navigating a mobile app, clicking through a website, or engaging with an AI, the user is the central figure for whom the experience is designed. In the realm of technology, "user" often implies a person who utilizes hardware or software, where their behavior, feedback, and needs dictate the evolution of the interface. While the term can feel a bit clinical or detached, it represents the vital human element that transforms static code and logic into a functional, purposeful tool.