Category - Marketing

With Christmas sales to exceed $50 billion this year in Australia, marketers across the country have been very focussed on...

This article looks at the interesting research and analytics that goes into creating a truly ‘local centre’. Today’s shopping centres...

‘If you don’t like to read you haven’t found the right book’… J.K Rowling. Growing on the trend of the shared economy...

Belmont Forum in Perth, Western Australia has launched its Spring Summer 2018 (SS18) looks with a unique campaign – Celebrate Your...

GPT’s Charlestown Square has partnered with internationally celebrated installation artist, director, and designer – James Dive of Scoundrel Projects – launching...

Last night, the Shopping Centre Council of Australia (SCCA) hosted one of the most popular industry events on the annual...

Self Love, Empowerment, Individuality and Body Confidence are just some of the inspiring topics to be covered by lifestyle and...

Botany Town Centre recently hosted a Dog Adoption Day in conjunction with DC Rescue Dogs and Auckland Puppy Rescue. Each year, DC...

One of south west Sydney’s largest shopping centres is bringing sand, sea and summer vibes to Campbelltown this September and October...

This article could set benchmarks for Community Marketing! NorthWest Shopping Centre in Auckland, NZ has moved into the community with...

‘Rich data’, ‘advanced shopper analytics’ and ‘virtual blue tooth beacons’. These are marketing terms unheard of just a few years...

The Hills Super Centre hosted the Three Birds Renovation team – aka Bonnie Hindmarsh, Erin Cayless and Lana Taylor who shared their...

Capitalising on one of Sydney’s best-kept secret city views, Mirvac’s Broadway Sydney launched an exclusive open-air rooftop roller skating rink for the...

The International Visitor Survey last year revealed Australia has welcomed more than 1.3 million Chinese visitors over the past year...

How can a sustainable garden improve your health and wellbeing? What are beneficial bugs and how can you attract them?...

In our last magazine issue, we featured Bayfair Shopping Centre on the front cover. The story featured plans for redevelopment...

It’s proof that print catalogues drive retail sales as the major retail players take out the highest awards at the The Australasian...

Dexus-owned QV Melbourne will be presenting Game/On, a program of events bringing everyone’s favourite pixelated games to life in a retro...

Lakeside Joondalup has secured one of Australia’s most popular beauty influencer, Perth-based Lauren Curtis, as the face of their inaugural...

‘ZOOM’, a colourful eye popping interactive experience, marks an Australian first for the New York and London international artist duo...

Grand Plaza Shopping Centre a single-level regional centre located south of the Brisbane CBD, managed by Vicinity Centres has found differentiation...

The 2018 SCCA Marketing Awards finalists have just been released and are listed below. Congratulations! The campaign with the highest...

Stockland has released an inspirational Father’s Day Campaign, launching across its national social and owned media channels to an audience...

Chadstone – The Fashion Capital recently launched its Spring Summer 18 (SS18) campaign starring Australian model,  Nicole Trunfio.  With the fashion...

Kiwi Property has announced today that it will be an official sponsor of the upcoming Project Runway New Zealand season,...

Chatswood Chase celebrates the arrival of spring with an inspiring fashion lecture series presented by fashion designer and TV personality Claudia...

The SCCA Marketing Awards are being fine-tuned in order to ensure they match the ever-changing nature of Centre Marketing. Some...

Sally Harding shares with us the success story and growth of the in-house multimedia business across Lendlease’s 15 shopping precincts...

Recent experiences with, and expectations of poor customer service are the primary reasons for decreasing consumer traffic counts to specific...

The Galeries is the ultimate lifestyle and cultural destination for fashion, food, art and music in the heart of Sydney. The...

There are over 100,000 Australian women and teenage girls who every month go without female sanitary products because they cannot...

The Vicinity Centre owned DFO portfolio sales continue to soar as Australians flock to DFO centres. The popularity of outlet centres are...