The value of a customer: Three degrees of loyalty among shoppers and how to attract the most coveted ones.

Stop winning the trip only to lose the customer.

Shopper loyalty has fundamentally shifted, with the most dedicated “Centre Champions” dropping to 21.1% while uncommitted “Switchable Shoppers” have grown 2.5 times.

Data shows that visiting a location no longer means preferring it, as many consumers now use centres out of pure habit or convenience rather than active choice. Prescient’s latest benchmark report breaks down how to bridge this gap, offering actionable strategies to transform passive foot traffic into high-spending, loyal advocates.

Download the free benchmark report.