We are thrilled to announce and celebrate the winners and runners-up of the 2024 SCCA Marketing Awards! Last night’s spectacular Awards Gala Dinner, held at the Ivy Ballroom in Sydney, brought together industry leaders, marketing teams, and creative minds to honor outstanding achievements in shopping centre marketing.
“The Shopping Centre Council of Australia Marketing Awards are a great opportunity to recognise the talent we have in our industry and the creative campaigns that are executed each and every week in shopping centres across the country,” said Anthony Mellowes, Chairman, Shopping Centre Council of Australia and Chief Executive Officer, Region Group.
This year’s top honor goes to the talented team behind It’s Not Rocket Science, owned and managed by QIC Real Estate. The team – comprising Delphine Richard, Ashlee Hume, Jacinta Bonsak, Tiffany Ellul, Hayley Coote, and Kelly McGufficke – impressed the expert judging panel with their innovative approach, dedication, and impact. As the winners, they will receive a $15,000 contribution from the Shopping Centre Council of Australia (SCCA) to support their ongoing professional development.
It’s Not Rocket Science, is a ground-breaking activation never-before seen inside shopping centres across Australia and has created an interactive customer experience while driving both customer visitation and spend. Launched in 2023, the touring installation has been a huge success, exceeding all expectations by achieving outstanding results for the five participating centres in FY24 including achieving an increase in traffic by 6% and generating over $2.3 million in sales.
“I’d like to extend particular congratulations to QIC Real Estate who the External Judging Panel awarded as the winner of this year’s ‘Sabina Rust Memorial Prize for Campaign of the Year’ for their It’s not Rocket Science marketing campaign,” said Mellowes.
“The Sabina Rust Memorial Prize has been awarded to honour the work and friendship of Sabina Rust and was established as a key part of our program with the agreement of Sabina’s family. As a founder and managing editor of Shopping Centre News, Sabina chronicled the growth, innovations, performance, and personalities of our industry, and I am sure that she would be incredibly pleased with the innovation and creativity being displayed by the industry’s marketing teams,” he said.
“Sincere thanks are also offered to this year’s independent judging panel; Belinda Daly, Director and Marketing Consultant at The Marketing Edit; Alison Riley, Chief Merchandise Officer at BSR Group and; Laura Sidey, Director of Marketing at the Australian Sports Commission. Their expertise and knowledge, ensures that the ‘best of the best’ are recognised and rewarded.
“Lastly, I’d like to thank our sponsors. Without their support, this amazing night would not be possible. This is a wonderful acknowledgement of the vital role that marketing plays in the continued success of the Shopping Centre industry,” said Mellowes.
The runner-up this year is Golden Ticket, a standout campaign from Melbourne Central, managed by The GPT Group. The team of Sara Aiezza, Samantha Carr, and Rachel Portelli earned high praise for their creativity and execution. They will receive a $5,000 contribution from the SCCA to further enhance their expertise and skills.
The full list of winners and more details can be found on the SCCA Awards website.
Congratulations to another remarkable year of marketing brilliance!
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