Flying Tiger Copenhagen, the popular Danish designed brand, is making its much-anticipated debut in Australia, bringing a touch of Scandinavian charm and a strong focus on sustainability to the local retail scene. The brand will launch its first two stores in Stockland Shopping Centres, located in Wetherill Park and Shellharbour, on December 7.
Renowned for its playful and affordable products, Flying Tiger Copenhagen offers a one-of-a-kind shopping experience, filled with quirky, fun, and practical items for every occasion. From home décor and kitchenware to stationery, toys, and beyond, the brand’s eclectic range appeals to a broad audience looking for both creativity and value.
“We’re incredibly excited to introduce Flying Tiger Copenhagen to Australia,” said Martin Jermiin, CEO of Flying Tiger Copenhagen.
“We’re thrilled to introduce Flying Tiger Copenhagen to Australia, a vibrant market we’ve admired for some time. Our brand is rooted in bringing joy, creativity, and inspiration to everyday life, and we look forward to sharing this experience with Australian customers. At Flying Tiger Copenhagen, we believe in making the ordinary extraordinary, offering affordable products designed with a playful, sustainable ethos. Our brand message “A richer life doesn’t cost a fortune” will hopefully make sense to the Australians when the visit our new stores.”

Flying Tiger Copenhagen has proudly partnered with Bernardi Group to bring the Danish rooted brand to Australian soil.
“We are honoured to be given the opportunity to launch Flying Tiger Copenhagen to the Australian market as we feel there is a real appetite for the brand’s product offering amongst the population. We are excited to roll out the brand by celebrating its Danish background with some added Australian flare,” said Joseph Bernardi, CEO of Bernardi Group.
As part of its expansion strategy, Flying Tiger Copenhagen plans to open an additional three stores across NSW in 2025. The brand’s arrival signals a fresh, sustainable approach to affordable design, setting the stage for a wider rollout in the coming years.

About Flying Tiger Copenhagen
- Danish design-led variety retailer, founded in 1995 in Copenhagen, initially under the name Tiger where all products were sold for $2.
- Rebranded as Flying Tiger Copenhagen in 2016.
- Operates over 990 stores across 38 markets worldwide, with a strong presence in Europe, Asia, and the Middle East.
- Headquartered in Copenhagen, Denmark, and part of the Zebra Group, which prioritises sustainable practices, including FSC-certified products and the use of green fuels for ocean freight.
- Known for its unique, affordable items across categories like homeware, toys, stationery, party, and seasonal products, creating a fun and imaginative shopping experience.


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