oOh!media has expanded its partnership with QIC to represent their large format digital screen network. The portfolio includes 28 screens across nine key retail destinations along Australia’s eastern seaboard.
As part of the extended contract, oOh! will also represent 33 small format digital screens across QIC’s portfolio, which aligns to QIC’s real estate strategy to fully digitise their media platform.
QIC manages a portfolio of some of Australia’s best shopping destinations including Eastland in Melbourne’s eastern suburbs; Canberra Centre in the nation’s capital, Robina Town Centre on the Gold Coast and Grand Central in Toowoomba.
This partnership includes the introduction of new large format displays at Castle Towers in Castle Hill, one of the largest shopping centres in the country, which attracts 20 million visitors annually. Other centres include Hyperdome, located in the Brisbane-Gold Coast growth corridor just 20 minutes south of Brisbane, Watergardens and Woodgrove, situated in Victoria’s expanding western corridor.
Sally Harding, head of alternative income, QIC, said: “We value our long-term relationship with oOh!media which understands the needs of customers in what is a rapidly evolving retail media sector. This expansion aligns with QIC’s commitment to delivering high-quality experiences to a diverse and engaged audience.”
Robbie Dery, chief commercial operating officer, oOh!, said: “We are delighted to have renewed and extended our partnership with QIC. These highly valuable shopping centres along the eastern seaboard reach shoppers in premium environments along the path to purchase. The continued digitisation and upgrading of our assets will further enhance the customer experience while providing brands with more opportunities to reach them at scale.”
oOh! continues to create the highest retail Out of Home network with more than 1.6 billion shoppers annually and high-impact digital displays.
Earlier this month, oOh! secured a long-term renewal with The GPT Group for the exclusive rights to internal large format digital displays across key retail centres in Melbourne and Sydney. As part of the agreement, oOh! and GPT will install Australia’s largest retail curved wall-mounted LED digital screen, spanning 35 metres in length and 1 metre in height, at Melbourne Central.
In 2024 oOh! has upgraded more than 350 digital screens in its retail portfolio, with a fully digitised network planned by mid 2025.
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