VMO has secured the rights to install two impressive 5.5m x 3m digital screens that dominate the main concourse of Chatswood Interchange. Chatswood is an important transport hub for Sydney’s north with more than 15 million commuters passing through the interchange annually.
With 75 premium retailers, Chatswood Interchange is a world-class shopping precinct for both locals and commuters and features a highly popular dining precinct.
These new large digital screens are designed for clients looking to take their brands to the next level and will complement VMO’s ten existing full-motion digital portrait and landscape screens that are primed to deliver maximum engagement.
Paul Butler, Managing Director VMO commented, “We’re thrilled to announce the addition of two brand-new digital atrium banners to our ‘IMPACT+’ solution. The growth of our large format proposition has been a key focus this year and with a total of 44 large-format digital screens nationally, VMO is well-equipped to deliver results this Christmas.”
Chatswood Interchange domination joins Rundle Place, Manly Wharf, Pacific Werribee and Pacific Epping opportunities offered by VMO’s retail network across 400 locations, reaching a unique audience of 12 million shoppers weekly.
Anthony Deeble, Chief Commercial Officer adds, “VMO’s screens are designed to capture attention and leave a lasting impression – maximising audience opportunity. Chatswood Interchange offers advertisers a powerful combination of best screens in market in one of the most highly sought-after retail and commuter locations in Sydney. This is one of many more exciting announcements this year.”
The Galileo Group purchased the retail development of the Chatswood Interchange complex in 2014. With exceptional foot traffic as a result of its location at the railway station and bus hub, the Chatswood Interchange is a vibrant retail centre with a variety of retail offerings. Galileo re designed the original layout of the upper level foodcourt to create an exciting up market dining experience known as ‘The District’.
Add comment