The shopping centre industry is driven by people. It’s their vision, expertise, and commitment that shape and evolve our retail environments to meet the needs of vibrant communities. In this special feature from SCN magazine, we speak with seven leading executives working in CBD retail to explore their career paths, insights, and perspectives on the key trends shaping the future of the sector.
In this exclusive Q&A, we spotlight Rosemary Antonios, General Manager of World Square in Sydney CBD, as she shares her journey and outlook on the evolution of CBD retail.
Tell us about your current role and main responsibilities?
As General Manager of World Square, my role is to oversee the daily operations of one of Sydney’s most dynamic CBD retail precincts. I manage all aspects of centre performance — from leasing and tenant relationships to marketing, activations, operations and stakeholder engagement. A core focus is maintaining a seamless experience for our customers while driving value for retailers and owners alike.
What is your favourite aspect of the role?
No two days are ever the same at World Square. I thrive on the energy and pace of retail – seeing ideas come to life, collaborating with passionate people, and having a direct hand in shaping the evolution of a destination that is both iconic and ever-changing.
Can you tell us more about World Square and what you love most about the asset?
World Square is a unique vertical retail centre with a diverse mix of tenants – from emerging local operators to global big guns. It sits at the heart of Sydney and reflects the city’s vibrancy and multiculturalism.
What I love most is the community feel; despite being in the CBD, there’s a sense of local loyalty and engagement that makes World Square so special.
Can you walk us through your experience in CBD retail property management?
I’ve worked across flagship CBD sites and major retail precincts for more than 30 years.
From repositioning assets to navigating shifting market dynamics, I’ve seen the sector evolve through digital disruption, economic cycles and now post-COVID recovery.
My strength lies in strategy, building relationships, and delivering performance while staying agile and people-focused.
What do you think are the key ingredients for a successful CBD centre?
Location will always matter, but experience is now paramount. A successful CBD centre needs a mix of destination retailers, flexible leasing strategies, strong events and activations, and a clear sense of identity.
Collaboration between retailers, landlords and local stakeholders is also key.
How do you attract and retain high-quality tenants in a competitive CBD market?
We focus on curating the right mix, building strong relationships, and ensuring we deliver on experience – both for retailers and customers. Data-led decision-making, flexible lease structures and a genuine partnership approach help us create an environment where tenants can thrive long-term.
What strategies can landlords use to increase foot traffic to retail spaces in the CBD?
Beyond the basics of marketing and events, it’s about creating memorable experiences – cultural programming, unique pop-ups, food festivals and integrating public space activations. Understanding the customer journey, particularly for workers and visitors returning to the city, is essential.
How do you handle maintenance and facilities management in a high-traffic retail space?
World Square operates at high volume, so proactive maintenance, 24/7 facilities support, and a strong focus on presentation are non-negotiables. We’ve invested in tech to streamline asset management and ensure the environment is always safe, clean and welcoming. The team that manages the operation of the asset is also first-class.
What advice would you give to someone looking to start a career in retail?
Be curious, adaptable and stay close to the people – tenants, customers, colleagues. This is a people-first industry, and those who listen, learn and collaborate will always succeed. Find mentors, ask questions and remember the little things often matter most.
This exclusive Q&A forms part of SCN’s Movers & Shakers feature, published in CBD Guns 2025. Subscribe here to access the full digital magazine.
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