Author - jturnbull

GapMaps is an Australian built and owned cloud-based location intelligence business which enables shopping centres, retailers and a wide range of other businesses to better understand the relationships between their locations, their customers, potential customers, business generators and competitors. James Turnbull joined GapMaps earlier this year as Director, GapAdvisory. James has more than 15 years’ experience in retail and shopping centre advisory, working with many of Australia’s top retail shopping centre owners and major retailers.

In the broadest sense, a user is any individual who interacts with a system, product, or service to achieve a specific goal. Whether they are navigating a mobile app, clicking through a website, or engaging with an AI, the user is the central figure for whom the experience is designed. In the realm of technology, "user" often implies a person who utilizes hardware or software, where their behavior, feedback, and needs dictate the evolution of the interface. While the term can feel a bit clinical or detached, it represents the vital human element that transforms static code and logic into a functional, purposeful tool.