Author - karissafletcher

Karissa Fletcher

Karissa Fletcher heads up Marketing and Insights at Shopper. Her marketing expertise is a result of more than 20 years directing marketing and customer teams in B2B and Consumer marketing organisations such as Westpac, NRMA, IAG and Ernst & Young locally and in London and New York.

Marketing Research

Post pandemic shifts lead to a retail renaissance

3 years ago Add Comment

The pandemic has accelerated a host of cultural and societal changes along with a transformative shift in consumer shopping behaviours....

Feature Stories Partner content

How COVID-19 is impacting Back to School purchasing

5 years ago Add Comment

Shopper Media’s latest Back to School Shopper Study reveals that half (50%) of all Australian shoppers are planning to purchase...

Partner content Research

Aussie’s are still wanting to chase the thrill of a sale this EOFY

6 years ago Add Comment

Shopper Media today released its EOFY Shopper Study findings, which reveal more than half (57%) of Australian shoppers are planning on...

Partner content Research

Research reveals Australian shoppers are willing to queue for essential retail

6 years ago Add Comment

As the nation’s lockdown restrictions ease, we are seeing a return to growth in footfall within shopping centres after an initial...