Author - kelly-slessor

Kelly Slessor is an ecommerce coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. During the pandemic she has worked with more than 1,000 retailers, to grow their digital platforms and connect in-store and online. She is also the founder and CEO of Shop You, an AI-powered personalised virtual shopping mall. Kelly has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue.

In the broadest sense, a user is any individual who interacts with a system, product, or service to achieve a specific goal. Whether they are navigating a mobile app, clicking through a website, or engaging with an AI, the user is the central figure for whom the experience is designed. In the realm of technology, "user" often implies a person who utilizes hardware or software, where their behavior, feedback, and needs dictate the evolution of the interface. While the term can feel a bit clinical or detached, it represents the vital human element that transforms static code and logic into a functional, purposeful tool.