Author - lauran-vohmann

As a Digital Marketing Manager at Twentieth Letter Marketing + Communications, Lauran Vohmann is a solutions-minded doer across digital and social media, always keeping people front of mind. Twentieth Letter can integrate seamlessly into organisations to deliver marketing for the long-term, or provide consulting and project management for one-off endeavours - with a focus on helping you build communities of people who eat, drink, work and play with you for the better.

In the broadest sense, a user is any individual who interacts with a system, product, or service to achieve a specific goal. Whether they are navigating a mobile app, clicking through a website, or engaging with an AI, the user is the central figure for whom the experience is designed. In the realm of technology, "user" often implies a person who utilizes hardware or software, where their behavior, feedback, and needs dictate the evolution of the interface. While the term can feel a bit clinical or detached, it represents the vital human element that transforms static code and logic into a functional, purposeful tool.