Author - leigh-mackay

Leigh Mackay, National Marketing Manager – Retail Lendlease. Leigh is an experienced Marketing professional with a proven track record leading high performing teams to achieve business objectives. Her industry experience includes Tourism, Information Technology, and for the past 14 years in the Property sector, she has created and managed the marketing of several iconic precincts, including Barangaroo South. In her current role, Leigh leads the Marketing and Communications across Lendlease’s Retail portfolio of 19 high quality retail shopping precincts in urban and regional areas.

In the broadest sense, a user is any individual who interacts with a system, product, or service to achieve a specific goal. Whether they are navigating a mobile app, clicking through a website, or engaging with an AI, the user is the central figure for whom the experience is designed. In the realm of technology, "user" often implies a person who utilizes hardware or software, where their behavior, feedback, and needs dictate the evolution of the interface. While the term can feel a bit clinical or detached, it represents the vital human element that transforms static code and logic into a functional, purposeful tool.