Author - Markus Fraval

Markus Fraval, SVP, Business Development and Strategy, TOMRA Collection (Pacific) TOMRA Collection is the world leader in container deposit scheme reverse vending technology and information systems – with more than 70% market share globally. Every year, TOMRA machines recognise and collect more than 42 billion empty drink containers worldwide for recycling and in return give a reward for each one. With speeds of up to 100 containers per minute, the technology ensures only eligible drink containers are accepted and refunded. Around the world, TOMRA’s partnership with retail is at the heart of successful container deposit schemes. TOMRA is passionate about driving the global transition to a circular economy and is an active member of the Ellen MacArthur Foundation and the Alliance to End Plastic Waste.