Author - urbis-research

Urbis is an organisation dedicated to shaping cities and communities for a better future. The team work to create places and spaces to improve the lives of the people who use them. At Urbis, the brightest minds work together to create fresh ideas for its clients and offer independent advice – human-centred, real world and sustainable solutions, based on the best evidence the best minds can uncover.

In the broadest sense, a user is any individual who interacts with a system, product, or service to achieve a specific goal. Whether they are navigating a mobile app, clicking through a website, or engaging with an AI, the user is the central figure for whom the experience is designed. In the realm of technology, "user" often implies a person who utilizes hardware or software, where their behavior, feedback, and needs dictate the evolution of the interface. While the term can feel a bit clinical or detached, it represents the vital human element that transforms static code and logic into a functional, purposeful tool.