Author - zelman-ainsworth

Zelman Ainsworth has worked in commercial real estate his entire adult life, with the past 11 years specialising in retail leasing in Victoria. Zelman is passionate about keeping the market informed, educated and entertained with his widely watched series on A-P TV featuring interviews with major landlords, retailers and politicians.

In the broadest sense, a user is any individual who interacts with a system, product, or service to achieve a specific goal. Whether they are navigating a mobile app, clicking through a website, or engaging with an AI, the user is the central figure for whom the experience is designed. In the realm of technology, "user" often implies a person who utilizes hardware or software, where their behavior, feedback, and needs dictate the evolution of the interface. While the term can feel a bit clinical or detached, it represents the vital human element that transforms static code and logic into a functional, purposeful tool.