Cartology and Region Group extend Retail Out of Home partnership

Cartology and Region Group have extended their partnership for Retail Out of Home representation across over 77 centres in Australia.

The renewed agreement will see Cartology continue to install, manage, and operate the digital screen network in Region centres.

The company will also add 26 new small-format screens, bringing Cartology’s total small-format Retail Out of Home presence to over 320 in Region Group centres.

“We are incredibly pleased to extend our successful partnership with Region Group, which contributes greatly to our network of over 3,400 screens nationwide,” said Greg Power, Cartology’s head of commercial partnerships (ROOH).

“Through Cartology’s deep understanding of customers, our Retail Out of Home network goes from strength to strength, giving brands the scale and targeted reach to connect with high-frequency shoppers, delivering impactful interactions, every day.”

The partnership will provide over 2000 specialty tenants in Region Group’s portfolio a platform to connect with regional and metro-based shoppers across Australia.

“Through our retail partnerships, we deliver more connected and valuable shopping experiences across Australia,” said Region Group’s partnerships manager, Mircina Mayas.