Fashion Spree rebrands as Sydney Outlet Village following $100m expansion

Fashion Spree rebrands as Sydney Outlet Village following $100m expansion
Fashion Spree has rebranded to Sydney Outlet Village.
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Liverpool’s outlet centre Fashion Spree has rebranded to Sydney Outlet Village as it marks the grand opening of its $100 million stage-two expansion.

The rebrand reflects the evolution of the centre from a single-level outlet into a premium open-air retail and lifestyle destination featuring 80 stores. The centre now houses a curated mix of global brands, modern dining concepts, and Australian-first design features inspired by the charm of regional NSW high streets.

The recently completed stage two of expansion adds 14 new tenancies across fashion, lifestyle, and dining, including the largest Tommy Hilfiger outlet store in Australia, Calvin Klein, Oroton, Coach, Kate Spade, Ralph Lauren, Nike, and New Balance.

The centre now boasts a gross leasable area of 15,000sqm. Owner and developer Gazcorp has invested more than $100 million in the second phase, raising total investment to date to over $300 million.

The transformation has also delivered local benefits, including more than 500 jobs during the 18-month construction and 350 ongoing retail roles, with a further $150 million pipeline investment and 700 future jobs in planning.

“Sydney Outlet Village represents the next generation of outlet shopping – design-led, community-connected and globally benchmarked,” said Gazcorp director Nicholas Gazal. ”Our goal has been to create a space that is both commercially strong and socially inviting – a village, not a centre.”

“Outlet retail in 2025 should deliver an experience equal to – or better than – full-price retail. The true value for guests comes not only from what they save, but from how they feel throughout their day achieving those savings,” Gazal added.

According to Gazcorp, customer traffic at Sydney Outlet Village has been growing exponentially since the centre’s opening as Fashion Spree in 2016. The property is projected to host over 3 million visitors per annum by next June.

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Sean Cao

Sean Cao is a writer based in Ho Chi Minh City, Vietnam. He has years of experience at a local newspaper and currently works as a journalist for multiple B2B titles, covering retail and business news across various regions and markets.

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