Growthpoint Properties Australia and BlackRock have announced the forthcoming sale of HomeHQ Artarmon, a dominant large format retail (LFR) centre located just 5.8km from Sydney’s CBD in the affluent Lower North Shore.
As a fortress asset and the only dedicated LFR centre in the area, HomeHQ Artarmon presents a unique opportunity for investors to acquire a high-performing retail precinct in one of Australia’s most tightly held markets. The sale is being exclusively managed by JLL’s Retail Investments team, Nick Willis and Sam Hatcher and McVay Real Estate’s Managing Director, Sam McVay.
“HomeHQ Artarmon is a cornerstone of Sydney’s retail landscape, uniquely positioned to capitalise on an undersupplied LFR market and an affluent catchment,” said Nick Willis, Executive Director of Retail Investments at JLL.
“Its proximity to Sydney CBD, combined with its proven retailer evolution achieving rental growth of 4.5% p.a. since 2018, makes it an exceptional opportunity for investors seeking exposure to a high-performing asset.”
HomeHQ Artarmon is one of only three LFR centres within a 10km radius of Sydney’s CBD, alongside Moore Park Supa Centa and Alexandria Homemaker Centre. Strategically positioned with excellent accessibility via the Pacific Highway and M2, the centre services a trade area population of over 678,000, including a primary trade area of 235,561 people with per capita incomes 48% above the Sydney average.
Sam Hatcher, Head of Retail Investments at JLL, commented, “The scarcity of inner-ring LFR assets, coupled with ongoing residential development removing competing supply, ensures HomeHQ Artarmon’s continued market dominance. With economic rents needing to grow 30-40% to develop multi-tenanted LFR centres, this asset is irreplaceable, and we expect strong interest from institutional, private, and offshore investors.”
Since its development in 2013, HomeHQ Artarmon has continually evolved, increasing national tenant representation from 71% to over 90% (weighted by GLA) including the introduction of premium brands including Nick Scali, Provincial Home Living and Oz Design, plus a new a food and beverage anchor, Depot Brewery.
HomeHQ provides the opportunity to attract further national tenants, with only 29% of key national LFR brands currently represented in the centre. The centre offers a deep pipeline of tenant demand and opportunities to reweight income toward unique brands or alternative non-LFR uses (STCA).
The asset’s industrial pedigree, including multiple loading docks, high clearance, and 427 car parks, also positions it as a strategic holding for last-mile and omnichannel solutions, with access to 1.3 million people within a 25-minute drive.
Sam McVay, Managing Director of McVay Real Estate, added, “Over the past five years, a mere 17% of national LFR centre sales occurred within 10km of a major CBD, and remarkably, only one centre within 10km of the Sydney CBD has traded hands during this period. Inner-ring large format retail assets of this calibre are consistently highly sought after but rarely come to market.”
HomeHQ is being sold via an International Expressions of Interest campaign, closing 28 August 2025.
Add comment