Queensland Investment Corporation (QIC) has completed the deployment of small-format digital advertising screens across 12 centres.
The network comprises more than 250 high-definition indoor displays across Queensland, NSW, Victoria, and the ACT, and is managed by QIC’s Brand iQ division in partnership with oOh!media.
The small-screen initiative improves access for small and medium businesses to retail media opportunities.
“The completion of this rollout changes the media equation for planners navigating increasingly fragmented audiences and constrained budgets,” said Sally Harding, head of alternative income.
“We’re delivering hyper-local targeting capabilities within high-traffic zones of busy shopping centres, with the scale and sophistication required for peak season success.”
The rollout was carried out with minimal disruption to retailers and shoppers through coordination with Brand iQ, technology partner TechMedia, Knox Constructions, and QIC’s centre management team.
“Our ongoing investment in media infrastructure recognises that physical retail spaces must evolve into data-rich environments,” said Stephen Dewaele, GM – property management.
“When consumers encounter relevant, contextual messaging at the right moment, everyone benefits; stores see increased foot traffic and dwell time as shoppers discover products and offers that genuinely enhance their in-centre experience.”
Growing businesses will benefit from QIC’s localised pricing, while all advertisers will have access to the six-ad loop, which can boost recall by 50 per cent, according to research.
Add comment