QIC Real Estate is bringing joy this Christmas by celebrating the unsung heroes who embody the true spirit of the festive season. Whether through heartfelt acts of kindness or extravagant festive celebrations, QIC’s ‘Joy Bringers’ campaign recognises individuals and groups who love Christmas just as much as we do.
Launching on November 4 across 17 QIC shopping centres, the ‘Joy Bringers’ campaign partners with more than 40 community groups, schools, hospitals, and charities to spread holiday cheer far and wide. From coordinating Santa hospital visits, organising food and toy donations, to fundraising for local causes, the ‘Joy Bringers’ support those most in need during the festive season.
Alongside this, QIC is celebrating the Christmas fanatics we all know – the ones who count down the days until Christmas each year. Whether they’re decorating homes with sparkling lights, wearing festive costumes, or even baking treats for their entire neighbourhood, these are the champions who truly bring the magic of Christmas to life.
To enhance the festive spirit, QIC is teaming up with its retail brands for exciting giveaways and holiday experiences. Shoppers will have the chance to win over $172,000 in gift cards, alongside a family holiday to Uluru, thanks to Intrepid, and a $5,000 major gift card thanks to Mattel. These promotions are complemented by community-driven initiatives that engage and uplift local groups during Christmas, further enriching the festive celebrations
Bronwyn Cooper, QIC Real Estate Head of Marketing, said: “We’re excited to spotlight our ‘Joy Bringers’ this Christmas – those passionate individuals who fill their communities with festive spirit. Christmas is a special time for all of us, but it can also be a challenging period for many. That’s why we’re committed to supporting our community with meaningful local initiatives, like Santa visits to maternity wards, toy drives, and bringing carolers to our centres.”
“But beyond that, we want to celebrate those who make Christmas magical in their own unique ways. We all know someone who puts up their Christmas tree in November, handwrites cards, or plays carols on repeat. These are the people who bring joy to our lives, and this year, we’re saying thank you for making Christmas so special.”
Christmas markets and community donations will feature at Robina Town Centre, Eastland, and Canberra Centre, while adults can enjoy a pop-up gin bar at Canberra Centre. Special offers, extended trade hours, and Black Friday announcements will also be part of the QIC Christmas 2024 campaign.
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