Author - Reid Nakou

Reid Nakou

Reid Nakou is the Chief Experience Officer at multidisciplinary creative agency, The General Store, which specialises in retail strategy, brand, advertising, architecture, and interiors and works with a vast array of brands and retail property groups.

Retail Special Feature

A playbook for greatness and the future of retail

2 weeks ago Add Comment

Reid Nakou, Chief Experience Officer at The General Store, explores four core provocations that set the stage for three powerful...

Design Special Feature

Seoul: Where retail design meets pure imagination

7 months ago Add Comment

From bold architectural statements to playfully irreverent luxury, Seoul is rewriting the rules of global retail. The General Store’s Reid...

Opinion Special Feature

The forgotten economy

1 year ago Add Comment

Shopping centre trading hours are an ongoing discussion in our industry. It wasn’t long ago that centres opened at 9am...

Design Feature Stories

Retail in the sky – inside the future of rooftops

3 years ago Add Comment

Several of our shopping centres have already begun to utilise their rooftops. Previously unused space can be transformed into favourite...