Charlestown Square has secured a partnership with the Newcastle Knights for the 2026 season, aligning two Hunter-based organisations with a shared focus on community engagement and grassroots sport.
The partnership will be activated throughout this year via a series of family-focused and supporter initiatives. The first initiative is Charlestown Square’s Back-to-School campaign, Shop for your Club, which invites shoppers to nominate their local junior football club with each in-centre purchase.
Charlestown Square marketing manager Sarah Kane said the partnership reflects the centre’s role within the Hunter community.
“Charlestown Square is the premier shopping centre serving the Hunter region, where families come together, where local pride is on show, and where the next generation of Knights supporters is growing up,” said Kane.
She said the partnership is designed to strengthen community connections and support grassroots rugby league pathways, from junior clubs through to the Knights’ NRL and NRLW programs, while creating family-friendly experiences for customers and fans.
The Shop for Your Club promotion will run throughout the month, coinciding with the Back-to-School period and encouraging families to support local junior clubs while purchasing school essentials.
“Partnerships like this are important because they connect us with the people and places that make the Hunter what it is, and they help us celebrate the families, fans and grassroots clubs that support rugby league across the region,” said Newcastle Knights Group COO, Jodie Cross.
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