Australia’s leading sporting retailer rebel has opened its newly refurbished store at Mirvac’s Broadway Sydney, with a fit-out that is set to redefine the retail experience, spanning 2,900m2 across three levels.
Delivered as part of the restoration of Broadway Sydney, the refurbishment of the rebel store carefully preserved the much-loved and iconic original façade, while developing the new rebel Customer Experience (rCX) store as the ‘House of Sport’.
Mirvac’s Group CEO & Managing Director, Campbell Hanan said the new rebel Customer Experience store will offer Broadway Sydney customers a dynamic and exciting experiential retail experience.
“We are honoured to have partnered with rebel to bring to life their new concept store – we congratulate the rebel team on creating the House of Sport, and their vision to redefine the retail experience for the over million customers that Broadway Sydney welcomes each month, as it continues to evolve as a dynamic retail destination,” said Hanan.
“At Mirvac, we take pride in curating retail destinations that not only meet the evolving needs of our customers but also support our retail partners with their business objectives. Our retail portfolio reflects our dedication to innovation, sustainability, and creating places where people genuinely want to spend time. Broadway Sydney is a shining example of this commitment — an ever-evolving precinct that brings together the very best in retail, dining, and experiences.”
Gary Williams, rebel’s Managing Director, said: “For 40 years, rebel has been an integral part of Australia’s sporting retail landscape. Reopening our Broadway store within this iconic building honours its rich heritage, making it the perfect home for our brand. We’re excited to have redeveloped a space that not only meets our customers’ expectations but also celebrates the unique history and character of this remarkable Broadway location.”
“With rebel’s rCX concept transforming the retail experience, it’s fitting that one of Australia’s premier shopping destinations showcases the very best that rebel has to offer.”
Customers who visit the the Broadway rCX location will have access to a selection of top brands such as Lorna Jane, Ell/Voo, Nike and Muscle Nation and exciting new arrivals, including Apple Watch and Apple AirPods, Saucony, Crocs, Altra and Salomon.
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