Mirvac shopping centres across Australia have once again joined forces with The Nappy Collective for their annual Mother’s Day drive, marking a decade of partnership. Collectively, Mirvac shopping centres and their local communities have contributed more than 100,000 nappies to the cause since 2015, demonstrating the power of community support in addressing critical family needs.
The Nappy Collective, the only Australian non-profit focused exclusively on collecting and distributing nappies to families in crisis, has identified that one in ten Australian families experience “nappy stress” – affecting approximately 280,000 children nationwide. These families often face financial hardship, homelessness, domestic violence, are seeking asylum, or have been impacted by natural disasters.
Sarah Witty, The Nappy Collective’s CEO, explains how Mirvac’s support has helped the organisation achieve their mission: “For ten years, Mirvac has championed The Nappy Collective by collecting nappies across its shopping centres, mobilising local communities, and helping us gather and redistribute hundreds of thousands of nappies to families in crisis. Their ongoing support has amplified our reach, powered our drives, and demonstrated a deep commitment to social impact. We’re incredibly proud to celebrate this wonderful collaboration.”
Alison Flemming, Mirvac’s General Manager, Retail, expressed pride in the decade-long partnership: “Reaching the milestone of 100,000 nappies collected through our centres demonstrates our commitment to our local communities. What started as a small initiative has grown into a meaningful tradition that makes a real difference to families in need, particularly around Mother’s Day.”
The Nappy Collective has distributed over four million nappies since its inception in 2013 and continues to work toward its strategic goal of delivering one million nappies annually to children experiencing nappy stress.
“The beauty of this initiative is its simplicity,” said Flemming. “Parents often have leftover nappies their children have outgrown. Instead of throwing them away and contributing to landfill, they can donate them to help families who struggle to afford this essential item, reducing waste while supporting vulnerable community members.”
Birkenhead Point, Broadway Sydney, Moonee Ponds Central, Orion Springfield Central, Kawana Shoppingworld, Rhodes Waterside and South Village served as collection points from 28 April to 23 May, enabling communities to donate unused nappies to support mothers and families experiencing hardship.
Collection points were prominently located at customer service areas in each participating centre. Shoppers are encouraged to donate new or leftover nappies of any size or brand.
“Our shoppers have consistently shown their generosity and community spirit through this campaign,” Flemming added. “As we celebrate this ten year milestone, we hope to make this our most successful collection drive yet, furthering our commitment to community initiatives that create meaningful impact.”
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