Australian activewear brand Elite Eleven has opened its first store in the Hunter region at Charlestown Square, expanding its physical retail footprint in NSW.
Known for its activewear and lifestyle apparel, Elite Eleven offers men’s and women’s collections and has expanded through its direct-to-consumer business and growing store network.
Sarah Kane, marketing manager at Charlestown Square, said the arrival of Elite Eleven aligns with the centre’s strategy of bringing sought-after brands to local shoppers.
“Elite Eleven’s arrival is a significant addition to Charlestown Square and reflects our ongoing focus on bringing the Hunter community access to the brands they want, closer to home,” Kane said.
She said the centre continues to attract retailers making their first entry into the region as it broadens its offering across fashion, beauty, dining and entertainment.
“We’re excited to be opening our first Hunter region store at Charlestown Square,” said Elite Eleven co-founder, Lisandro Paz.
“The support for Elite Eleven across Australia has been incredible, and we’re excited to bring our latest collections to a community that values style, comfort and quality.”
The launch marks the latest first-to-region retailer to join Charlestown Square, which has expanded its tenant mix over the past year with the addition of brands and concepts including Little Amigos, W Cosmetics, adidas and Yo-Chi.
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