Category - Marketing

Scentre Group’s Westfield Olympics and Paralympics – Your Local Games Village campaign has been awarded the 2025 Sabina Rust Memorial...

VMO has unveiled a brand-new domination activation at Chatswood Interchange, the premier retail and commuter hub to create the most...

In an era of rising loneliness and digital disconnection, Hawaiian is proving that neighbourhood shopping centres can be so much...

Iconic sights, sounds and faces hero a bold new brand campaign that reflects Rundle Mall’s evolving identity and reputation as...

BrandSpace has officially launched The Season for Westfield, reinforcing the importance for brands to plan early and show up meaningfully...

Chadstone has officially unveiled its latest headline cultural activation in partnership with internationally renowned Australian-born, New York-based artist Cj Hendry,...

Soul Hub in Newcastle has been presented $5,000 from the Shopping Centre Council of Australia (SCCA) to assist the organisation...

Nathan Maroon, Digital Marketing Manager for QIC Real Estate, was awarded the 2024 Frank Lowy Fellowship Highly Commended Award. Nathan...

Kelly McGufficke, Portfolio Manager, Campaigns at QIC Real Estate, shares insights from a recent professional development trip to Singapore, awarded...

The Shopping Centre Council of Australia (SCCA) has announced that nominations for its highly anticipated 2025 Marketing Awards will officially...

Perth’s Claremont Quarter delivered a high-style celebration of fashion, beauty and retail, as the centre welcomed Australian fashion icon Jesinta...

Rundle Mall has shattered its record for attracting the most visitors in a weekend, after hosting its first-ever Colours of...

This March, The GPT Group (GPT) is set to enhance its digital media footprint with the installation of 11 new...

The Walt Disney Company, together with Scentre Group, have announced their third year of collaboration, bringing more unmissable Disney experiences...

Eastland has taken the chequered flag, hosting an official Formula 1® show car in collaboration with the Australian Grand Prix...

Throughout March, Charter Hall’s Raine Square will host a series of uplifting events in celebration of International Women’s Day 2025....

Featuring over 1,100 metres of pink scaffolding, a first-of-its-kind industrial-inspired Christmas tree illuminated the heart of the Melbourne with glowing...

Charter Hall has announced the continuation of its partnership with Two Good Co. throughout the January school holidays, bringing comfort...

Mirvac’s retail centres have revealed the most sought-after gifts of the holiday season available to customers as part of its...

Harbour Town Premium Outlets is celebrating its 25th anniversary in style, hosting Queensland’s largest Black Friday event from November 29...

QIC Real Estate is bringing joy this Christmas by celebrating the unsung heroes who embody the true spirit of the...

We are thrilled to announce and celebrate the winners and runners-up of the 2024 SCCA Marketing Awards! Last night’s spectacular...

In an era where community engagement and innovative partnerships are more crucial than ever, Stockland’s S Connect initiative is leading...

Vicinity’s QueensPlaza is kicking off this year’s Indigenous Business Month by illuminating its exterior with specially tailored artwork from Birrunga...

The recent Paris 2024 Olympic and Paralympic Games saw 42 Westfield destinations across Australia and New Zealand transformed into official...

Warner Bros. Discovery Global Consumer Products is celebrating the Dark Knight in a big way to honour Batman’s 85th anniversary....

On Friday 20 September, Chadstone welcomed a bespoke, pop-up Hello Kitty Cafe to celebrate the 50th anniversary of Sanrio’s much...

Shoppers at Mirvac retail centres are in for an exciting experience this spring, as vibrant and larger-than-life artworks by the...

From international giants like Apple and Nike to local retailers such as The Iconic, Cotton On and Mecca, savvy brands...

Samsung Electronics Australia (Samsung) have unveiled a market-first, extensive brand experience with Westfield Sydney. Proudly activating in the heart of...

For its seventh year in a row, Pacific Fair has successfully hosted its popular school holiday activation, Skatefest, where a...

Last Thursday, Robina Town Centre invited local families to meet Aussie swimming hero Cody Simpson in celebration of QIC Real...