Charter Hall has announced the continuation of its partnership with Two Good Co. throughout the January school holidays, bringing comfort and hope for a brighter future for children living in crisis.
In this unique activation, shoppers are invited to embark on an affirmation adventure across 14 Charter Hall shopping centres.
Participating children can visit a centre, collect a map, and hunt through the stores to find five hidden ‘Littles Characters’ to uncover the missing words in their Affirmation Booklets. Upon completing the activity, participants will receive a Goldie Plushie, ‘Goldie,’ from Two Good Co’s The Littles range, symbolising a heart of gold. This initiative aims to fill children’s hearts with positive messages while making a significant impact on those living in crisis.
Two Good Co supports, empowers and employs women living in crisis through the creation of high-quality meals and luxurious, sustainable products. From donations of ‘Good Food’ and ‘Good Things’, to their flagship Work Work employment program for women living in crisis, they demonstrate love and respect to survivors of domestic violence in order to help rebuild their self-worth and independence.
In 2024, Two Good extended its offerings by launching its newest product range, The Littles. These gifts have been carefully designed to support children living in homeless refuges and domestic violence shelters in hopes of providing them with comfort, joy and a sense of hope.
Reflecting on the partnership, Two Good Co-founder, Rob Caslick, said, “Launching The Littles range is a milestone for Two Good Co, marking our commitment to providing comfort, support, and a sense of hope to children living in domestic violence shelters.
“We are thrilled to continue our partnership with Charter Hall into its sixth year, with the collaboration being instrumental in our mission to support resilient women and their families, while shining a light on the unique difficulties they face,” said Caslick.
Charter Hall Retail CEO, Ben Ellis, said: “Our shared dedication to creating meaningful change makes the Charter Hall x Two Good Co partnership truly impactful. Together, we stand united in our commitment to making a positive impact and fostering a greater sense of belonging in every Australian community. The depth of our collaboration lies in its genuine impact on the communities we serve.”
Proceeds from this activity will enable Two Good Co. to provide more than 1,000 Littles Care Packs to local children living in crisis. At the same time, the campaign offers a meaningful opportunity for Charter Hall to engage with its shoppers on a deeper level. The age-appropriate information encourages conversations among shoppers, their children, friends, and family about the power of giving, sharing, and love.
Charter Hall participating shopping centres include: Bass Hill Plaza NSW, Bateau Bay Square NSW, Campbelltown Mall NSW, Carnes Hill, Marketplace NSW, Lake Macquarie Square NSW, Rockdale Plaza NSW, Salamander Bay Square NSW, Campbellfield Plaza VIC, Gateway Plaza Leopold VIC, Albany Plaza WA, Butler Central WA, Secret Harbour Square WA, South Hedland Square WA and Wanneroo Central WA.
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