QIC Real Estate is rolling out its 2025 Christmas campaign, “Joy Bringers,” inviting shoppers to experience the season through a series of in-centre festive activities and community initiatives.
The campaign will run across 14 QIC centres in Victoria, NSW, Queensland, and the ACT from November 3 to December 25.
Building on last year’s momentum, this year’s campaign includes a refreshed brand film, Christmas Legends, highlighting the familiar tasks and traditions that shape the holiday period.
The broader initiative encourages visitors to complete their Christmas “missions”, from gift shopping and booking Santa photos to taking part in festive experiences.
Bronwyn Cooper, QIC Real Estate head of marketing, said the focus is on creating a simple and enjoyable Christmas experience.
“Christmas isn’t just about ticking off a list, it’s about finding joy in every mission,” she said.
“At QIC, we’re making sure each part of the season, from shopping and celebrations to Santa photos and community events, is an opportunity to experience the meaning and joy of Christmas.”
Across November and December, centres will feature seasonal displays, family entertainment, choirs, and community activities
Shoppers can look forward to Santa photography sessions, including Baby’s First Christmas, Pet Photos, and Sensitive Santa; festive workshops; gift wrapping supporting local charities; Christmas markets featuring local makers; and extended trading hours leading up to Christmas Eve.
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